Busted ambitions in virtual reality. Back in early 2024, Apple released the Vision Pro, an expensive virtual reality headset that it promised was the next evolution in computing.

The year prior, when Apple debuted its Vision Pro headset, shares were flat, and in 2022 the stock fell roughly 5.6% as Apple announced new MacBook laptops and its iOS 16 operating system.

I maintain a Hold rating on Apple Inc. stock, as rising CAPEX, OPEX, and regulatory risks threaten margins and valuation multiples. Apple's Q2 FY25 beat expectations with strong Services, but ...

Apple today sent out surveys to some Vision Pro users, asking them a series of questions about the utility of various features, owned accessories, and most interestingly, competing devices.

Announcing a Vision Air this fall alongside what’s supposed to be a big visionOS 3 software update could be a great one-two punch to reinvigorate Apple’s latest product category.

Apple’s bulky, powerful, occasionally beautiful, and way-too-expensive XR headset, the Vision Pro, is coming into the fold of Apple’s software ecosystem as well as the wider VR market.

Apple’s Vision Pro headset, despite being the most advanced XR gear of its kind, wasn’t quite the roaring success the company may have expected. An asking price worth $3,500 was certainly a ...

Initial rumors for Apple Vision Pro 2 suggested a spec bump, with the product leaping from an M2 chip to an M5 chip. Said product would’ve launched sometime within the next year or so, ...

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories. For the video, two parents, Sam ...

Apple will let the Vision Pro ‘see’ for you. Approved third-party developers will be able to offer their own solutions using a new API, as well.

Apple Vision Pro is one of the best VR headsets for all the groundbreaking tech it brings to the table. But it’s been hampered by three things the Cupertino crew need to fix: Well, if Mark ...