The Movie" has included notifications, vibrating trailers, surprise star visits, and more.The film's marketing includes immersive experiences on the AppleTV app and a Met Gala nod.It's not clear how much Apple spent making and promoting "F1" — but it is clear the iPhone giant put on the red carpet for it.

Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign, according to Comscore. The movie,

Apple has its first box-office hit. “F1 The Movie” debuted with $55.6 million in North American theaters and $144 million globally over the weekend, according to studio estimates Sunday, handing the tech company easily its biggest opening yet.