Are you a student who is struggling to convince your parents to buy you a Mac for college? Apple has come up with a humorous ...

The stumbles from America's most profitable company keep coming, worrying investors and leaving its massive consumer base hungry for true innovation. In its latest misfire, Apple pulled a new ad ...

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

The competition for your dollars is fierce, and Apple wants to help new college students persuade parents into buying a Mac. The company has just released The Parent Presentation, a set of slides with ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its ...

Apple has taken down “The Parent Presentation,” an ad showing comedian Martin Herlihy telling students how to convince their parents to buy them a Mac.

Apple is bringing AI to your iPhone, iPad and Mac in a big way. WSJ’s Joanna Stern breaks down the biggest announcements from the company’s WWDC. Photo illustration: Preston Jessee for WSJ ...