Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple CEO Tim Cook said the majority of iPhones sold in the US in the current quarter will come from India, and the majority of iPads, Macs and Apple Watches will come from Vietnam.

Apple CEO Tim Cook reportedly called Texas Gov. Greg Abbott to make changes to or veto a newly passed law in the state that would require the company to verify the ages of device owners, according ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working to score Apple an exemption that would keep iPhone costs down.

Apple CEO Tim Cook publicly addressed the impact of tariffs on the iPhone maker’s business for the first time on an earnings call Thursday, saying they could add $900 million to the company’s ...

Apple CEO Tim Cook said President Trump’s tariffs could tank the company’s profits in the second quarter during a Thursday earnings call. “For the June quarter, currently we are not able to ...

(CNN) — Tariffs could add $900 million to Apple’s costs this quarter, Apple CEO Tim Cook said on Thursday, as he revealed the tech giant was shifting production of iPhones sold in the United ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook.

Apple’s annual Worldwide Developers Conference kicks off Monday, when CEO Tim Cook will get a chance to shift the narrative for the iPhone maker as worries about tariffs and AI feature delays ...