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USA Today6mon
What's the story behind Elf on the Shelf? Everything to know about the holiday tradition
Several animated movies ... elves prepare for next Christmas. Elf on the Shelf is available at most major retailers, including Walmart, Target, Amazon, Kohl's, CVS, Michaels, Bass Pro Shops ...
CBS News2y
Target removes toy from shelf after 10-month-old hospitalized after swallowing water bead
Target has pulled a children's toy from its shelves after a 10-month-old baby was hospitalized after swallowing the toy. Target has removed a toy by Chuckle & Roar that includes water beads.
Business Insider2y
I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business.
From that, 5,000 units of "The Elf on the Shelf: A Christmas ... to larger retailers like Target and Walmart. In 2012, we launched a digital app, premiered the animated special "An Elf's Story ...