Nevertheless, most people also seem to have forgotten about Epic. When it premiered in 2013, the movie received mixed-to-positive reviews, while its commercial success was moderate.

Trashie is rewarding people for recycling — earn credit to use on top brands By Miska Salemann Published Sep. 6, 2024, 12:45 p.m. ET ...

It’s not a new concept. Recycling is supposed to feel morally good — socially, politically, maybe even religiously. But, is that enough? Trashie doesn’t depend on those feelings alone.

However, Ryan says recycling numbers remain consistent. Both she and Rifkin say overall, people want to do their part. "There is a lens on this like there has never been before," Rifkin said.