CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are new to marketing your business, you may ...

If you're writing a blog post about B2B financial software, for example, you have a specific audience you're trying to reach. Your posts should appeal to them by showing how their particular problems ...

For example, you could give your top contributors early access to new products or exclusive discounts. Or you could feature them in a blog post or social media campaign.

"The blog is the thing that supports your mission, that continues to prove your credibility and value to people," Dunlap said. Alexa Curtis, who started a blog when she was 12, agreed with Dunlap.

In a blog post on its website, Anthropic researchers explained that the experiment, named Project Vend, was created in tandem with AI safety evaluation firm Andon Labs, which had developed a ...