Sydney Sweeney's American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash.

American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales. “I think this is potentially one of the biggest ...

American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney.

"Sydney Sweeney Has Great (American Eagle) Jeans" is the company's latest effort to revive demand as it navigates muted consumer spending.

American Eagle Outfitters‘ (AEO) stock surged 12% this week, driven by Sydney Sweeney’s ad campaign and 13% short interest, but its fundamentals distinguish it from true meme stocks.