On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league ...

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The 2026 American Basketball Championship will be held at Legacy Arena in Birmingham, Ala., though the conference has not announced the dates for either the men's or women's event.

East Carolina's men's basketball team has learned its home and away designations for the upcoming 2025-26 season within the American Conference, the league announced on Wednesday. The Pirates will ...

USF’s league re-brands itself as ‘American Conference’ Story by Tampa Bay Times, St. Petersburg, Fla. Joey Knight, Tampa Bay Times July 21, 2025 at 8:21 AM PDT · ...