The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, ...

Donald Trump’s social media posts calling for the Washington Commanders and Cleveland Guardians to revert to their old names has revived the conversation about Native American imagery in sports.

The name of the new WNBA team should be the Detroit Spirit. It's an obvious homage to the Spirit of Detroit statue, but it also captures the pride and comradery of Detroiters that has helped the city ...

Sometimes, it’s best to stick with what works. As the most recent franchise to relocate, the Brooklyn Nets underwent a complete uniform and logo overhaul when t ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, is around $200 million a year. Half would go to player salaries. Split that ...

Barca's new away kit is a collaboration with the late NBA icon's personal sportswear brand after a long association with him ...

A small number of fans got their first look at the 2025-26 UConn men’s basketball team as it prepares for another season with high expectations.

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The AAC (American Athletic Conference) was officially rebranded to the American Conference on Monday. Along with dropping “Athletic” from its name, the conference added the American’s first-ever ...