Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

By the end of my experiment, I felt stronger and more focused on my fitness, which is a huge win overall. There were moments ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

Let me just say it’s one of the most versatile athleisure brands out there.

The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.