Where’d the meme come from? The trend began when @giulia_m2sa posted her selfie next to the perfume MMMM… by Juliette Has a Gun. The tweet quickly gained traction, racking up over 747K views.

Over the past three decades, A.D.H.D. diagnoses in the U.S. have been climbing steadily, and so have prescriptions for the medication to manage the symptoms.