News

Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.
As competition intensifies in functional energy, CELH’s ability to leverage Alani Nu’s female-focused brand could play a pivotal role in shaping its category position.
Travis Kelce reacted after a fan got a pin-up style tattoo of him riding an energy drink can on the July 2 episode of his 'New Heights' podcast. After getting the unique body art, the fan was ...
Celcius Energy Drink has issued a response to claims that their product causes positive cocaine tests following curious reports.
Hyper Energy Bar, a new energy drink cafe, will open in Campustown at 2320 Lincoln Way, Suite 130, this summer. The cafe offers "hyper-infused" energy drinks, coffee, smoothies, and caffeine-free ...