Apprentice fans have spotted Sir Alan Sugar wearing seven different Rolexes over nine episodes, including one watch worth up to ... sported a Cosmograph Dayton Rolex worth £20,000 as he fired ...

Back in 2016, Lord Sugar hailed Michael Spiers as the "best watch supplier in UK" and in August 2015 he came to Plymouth to buy a £8,000 Rolex from the store. At the time, Michael Spiers’ son ...

If you watched the most recent series of The Apprentice, you will have witnessed the savage final five interviews that many viewers struggled to watch. Lord Alan Sugar, the infamous firer and ...

The interview stage is known to be tough, as the candidates are grilled by Lord Alan Sugar's advisors over their ... I found it hard to watch," he said in an interview with The Times.