Affiliate marketing can be described as outsourced marketing. It’s a process that involves you hiring a third party who is compensated for bringing business to you. Affiliates will typically use ...

One of the topics that comes up fairly early on, especially in the affiliate/performance marketing space is subid tracking. We take it for granted, but tracking makes the entire performance marketing ...

Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs ...

If you’ve been around the block in the affiliate marketing world, you may have heard about another similar avenue called media buying. If you’ve only just learned about media buying and are ...

Affiliate fraud refers to any false or unscrupulous activity conducted to generate commissions from an affiliate marketing program. Affiliate fraud also encompasses any activities that are ...

Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com. In 2024, affiliate marketing will see brand-creator ...

U.S. affiliate marketing spending is due to reach $8.2 billion by 2022, up from $5.4 billion recorded in 2017. Reviewers, known as affiliates, get a commission when readers click on the seller’s ...