Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in.

Tapas Gupta marks 50 years in advertising Tapas Gupta has become the first leading ... from competing developments and support sales through a detailed brand and communication strategy. Creative and ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising ... your SMM strategy is, the more ...

AB: We didn’t really do much proactive reach out, such as advertising or seeding ... media and another part of a marketing and communication strategy." PT: What were the biggest challenges ...

The Ministry of Foreign Affairs of Ukraine views signals from Washington regarding a possible withdrawal from the peace process as part of a communication strategy and an attempt ... 9 of the Law of ...

For decision-makers in the sports industry, this means that attitude must be visible - in product development, brand strategy and communication ... to communicate their messages clearly through ...

This work investigates the international communication effects of Chinese variety shows on the YouTube platform from the perspective of cross-cultural communication using data analysis, text analysis, ...

It’s here to stay.” As the lead creative agency behind the tournament’s identity and communication strategy, Chariot Agency is now firmly positioned at the forefront of pickleball sport advertising in ...

Advertising, and Communication sectors . Hosted at the Theatre on the Square in Sandton, the event brought together professionals, interns, and industry leaders for a dynamic gathering of theatre ...

Platform diversification: The company’s multi-year strategy to diversify its revenue base—across advertising formats, subscription products, and home screen engagement—has reduced reliance ...