With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars will return value. Basic techniques used ...

Hooper, Fuller & McClintock, 218 Main." Much has changed in 100 years of Chronicle advertising. The first issue carried roughly 21 columns of advertising; these days, there are more ads than that ...

Testimonial advertising uses a number of techniques. In a culture in which everyday people are enamored with the rich and famous, celebrity endorsements can be a powerful testimonial technique.

Advertising agencies, in particular, tend to adopt new technologies before marketers do, since solution providers tend to reach out to advertisers to sell them on innovation. The Provoke Insights ...

We have found the following three types of ads to be most effective with millennials, but the techniques behind ... about what we believe and how we act. Advertising also can create this type ...

“Live Online” course that offers an in-depth exploration of digital advertising and hands-on experience with creating, running, and monitoring search and display advertising campaigns. Most course ...

Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...