While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand ...

Becoming the most popular advertising salesperson in your market requires a blend of strategy, relationship ... Want to do something great for your sales manager and market manager?

The appointment of Vohra as Chief Marketing Officer and Executive Vice President of Advertising Sales could have bolstered investor confidence in Fox’s growth prospects through enhanced ...

In the competitive landscape of digital advertising, where vast investments are made with limited visibility into true return ...

NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials that appear on those outlets for the next two years. Mark Marshall, NBCU’s ...

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn data.