WPP Media now expects global ad revenue to reach $1.08 trillion in 2025, with 6.1% growth projected for 2026. Digital advertising is expected to account for 73.2% of the global revenue this year.

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

On Thursday, BCE Inc. (NYSE:BCE), more commonly known as Bell Media, announced a collaboration with Magna to introduce innovative out-of-home/OOH advertising opportunities in Toronto. Astral ...

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Ad Fontes Media, a group that rates the quality of news sources, received an investigative letter from the F.T.C. on May 20 demanding information about its business in relation to an investigation ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and data ...

A super PAC backing Josh Kraft reported spending more than $1.4 million earlier this month on a suite of billboards, digital advertisements, and television, radio, and streaming hits, a massive ...

The liberal advocacy organization Media Matters blasted President Trump’s administration’s “threats” amid a reported probe into the group by the Federal Trade Commission.

The Federal Trade Commission on Wednesday sent Media Matters for America a letter demanding communications between the progressive media watchdog and advertising entities.

Why Brand Advertising Matters For Paid Media Performance . With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.

Some surprises in the stats. During the election campaign, much media commentary focused on right wing organisation Advance Australia’s digital campaigning.. However, our analysis shows pro ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...