Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

WPP Media now expects global ad revenue to reach $1.08 trillion in 2025, with 6.1% growth projected for 2026. Digital advertising is expected to account for 73.2% of the global revenue this year.

On Thursday, BCE Inc. (NYSE:BCE), more commonly known as Bell Media, announced a collaboration with Magna to introduce innovative out-of-home/OOH advertising opportunities in Toronto. Astral ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Ad Fontes Media, a group that rates the quality of news sources, received an investigative letter from the F.T.C. on May 20 demanding information about its business in relation to an investigation ...

A super PAC backing Josh Kraft reported spending more than $1.4 million earlier this month on a suite of billboards, digital advertisements, and television, radio, and streaming hits, a massive ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and data ...

Trump Media surged 15% in premarket trading before tumbling as much as 10% after the open. The stock's roller coaster ride came as the company said it will raise $2.5 billion to buy crypto.

Byron Allen's Allen Media Group, owner of WLFI-TV and 27 other stations, is exploring a sale after investing over $1 billion in acquisitions. WLFI-TV has experienced significant staff layoffs in ...

Little did the media know that The Wall Street Journal only scratched the surface of Biden’s cognitive decline, which was on full display at the presidential debate and led to his dramatic ...