The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win ...

While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more ...

Artificial Intelligence (AI) continues to redefine the advertising landscape by enabling brands to connect with audiences in ...

On this year’s Fortune 500, there were nine new companies led by women. As discussed in yesterday’s newsletter, most of those ...

Meta has announced a deadline for ads on its platforms to be fully AI-driven. This move has huge implications for business ...

Rideshare, delivery and digital ad taxes were left out of Illinois’ new budget, but business leaders warn the fight could ...

And not through manipulative schemes, flashy ads, or giveaways — but through clear products, transparent conditions, and real ...

Being named New Yorker of the Year sounds like something out of a Woody Allen script, but for Matt Scheckner, it’s just the ...