Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Trump's nominee to head the DOJ's antitrust division said that the companies involved with GARM engaged in a "certain amount of collusion." in a Senate hearing Wednesday.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." "As everyone ...

Timothée Chalamet's guerrilla marketing campaign for the Bob Dylan biopic 'A Complete Unknown' may help him win an Oscar ...