After nearly five months, the iconic beach route opens to the public on Friday, much to the relief of struggling Malibu restaurants and retailers who have been on "an island" blocked from L.A.

In matters of advertising and marketing, deciding whether these expenses are fixed or variable isn't as easy as it may first seem. A top-down analysis is helpful to understand their differences ...

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies ... is especially crucial in Digital Out-of-Home (DOOH) ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists ...

toward the financing of marketing and advertising initiatives—in other words, the exchange of money for ideas. Why does our industry continue to struggle to ascribe value to and get paid for the core ...

The ad that the AI tool put together was great at drawing your attention without going overboard,” says Melissa Cowan, Head of Marketing and Advertising at Metal Roofing Supply in Little Rock ...

They don't "want" them, they "need" them. That's the power of advertising. Advertisers carefully craft messages to turn wants into perceived needs. Think of all the things we consider necessities ...

Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment. “LiveRamp's data clean room stands out for their extensive partner network, focus on identity ...

Leveraging its global reach, Diageo is ramping up its work with influencers in a bid to better resonate with consumers who have accessibility needs. It is the company’s mission to make sure it’s ...

Still, the report notes that internet-related advertising has become increasingly significant, and that as the category grows, its year-over-year skews to growth rates will be “increasingly evident.” ...

A relatively new type of advertising is seeing "explosive growth ... more onerous labelling on packaged foods and restrictions on marketing, especially to infants, under a federal government ...