Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

But to be fair, overt advertising often faces similar criticisms about ... branded entertainment like webisodes and podcasts, experiential guerilla marketing stunts, undercover brand ambassadors, and ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

X marketing head Angela Zepeda details her plans to position the platform as the “everything app,” including promoting X ...

Trump's nominee to head the DOJ's antitrust division said that the companies involved with GARM engaged in a "certain amount of collusion." in a Senate hearing Wednesday.

In the rapidly evolving world of Web 3, having a strong digital presence is essential. Web 3 SEO agencies specialize in ...

OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.

The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...