They don't "want" them, they "need" them. That's the power of advertising. Advertisers carefully craft messages to turn wants into perceived needs. Think of all the things we consider necessities ...

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...

This kind of voluntary information that customers share directly with advertisers is known as zero-party data – and it has the power to transform your advertising strategy. By integrating zero ...

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Ask the publishers to restore access to 500,000+ books. The Internet Archive keeps the record straight by preserving government websites, news publications, historical documents, and more. If you find ...