Some songs can really put a smile on our faces. We're talking about feel-good, upbeat tunes that just sound happy. But ...

The trope of "The Chosen One" has been present in film, television, and literature since the Bible itself. This popular ...

As people rely more and more on AI for recommendations on everything from product purchases to trip planning, brands are ...

For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...

While the clip seems dramatic, many fans on social media have pointed out that the scene might have been staged for ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

Marketers have long skirted around the topic of religion because they are scared to open Pandora’s box; however, religion and ...

Trump officials are burning your money on anti-immigrant ads that repeatedly praise the president, amid mass firings and a ...

A new loyalty program is coming that seeks to engage more personally with members. That could mean the end of the tiered ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.