Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

Trump officials are burning your money on anti-immigrant ads that repeatedly praise the president, amid mass firings and a ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

Let’s dive into what audience layering is, the key components, and an example demonstrating how you can start using it effectively in your campaigns. Layering audiences in Google Ads means ...

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for ...

The ad, by Consumers' Research, says clinic officials "prioritize care based on skin color, perform child sex changes, push transgender propaganda on vulnerable kids, insert DEI [diversity, equity, ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.