Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

You can never have too much of a good thing, right? At least that's what I thought after I started taking screenshots of Instagram ads as soon as they rolled out. I’ve since captured a ton of creative ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

In the world of mobile advertising, banner ads are the staple. They are the most prevalent ad unit offered by every publisher, network, exchange and affiliate. Because of their ubiquity, banner ads ...