That kind of integration problem is one of the reasons Salesforce bought MuleSoft last year for $6.5 billion, but Skinner says that Adobe is taking its own open API approach to the problem.

Adobe and Salesforce.com said the Adobe Flash Builder for Force.com solution empowers developers to deliver applications targeting anything ranging from the client to the cloud.

Adobe also announced a partnership with Drift that produces a conversational capability for "account-based experiences (ABX)," which Adobe officials call a new way to engage B2B customer buying teams.

Last year, they teamed up to announce several new features, including deeper integration of Adobe PDF capabilities into Office 365 apps. That followed a partnership on e-signatures announced in 2017.

The GA partnership is also only possible because Salesforce doesn’t venture directly into advertising. The Google audience lists exported from the platform, for instance, can be used for email or ...

Salesforce launched Customer 360, its customer data platform, earlier this year. Though relatively new, the customer data platform (CDP) market is a crowded, competitive space. Salesforce, Adobe ...

Salesforce.com and Adobe Systems on Monday announced Flash Builder for Force.com, an IDE (integrated development environment) for building rich Internet applications deployable through browsers ...

Salesforce.com and Adobe Systems on Monday announced Flash Builder for Force.com, an integrated development environment for building rich Internet applications deployable through browsers and on ...

Salesforce hasn’t wasted any time turning the MuleSoft acquisition into a product of its own, announcing the Salesforce Integration Cloud this morning. While in reality it’s too soon to really ...