Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is no exception. The creative software giant has announced its first ...

Welcome to our liveblog for Adobe Max London 2025. The 'creativity conference ... Generative Extend' is now available in 4K, letting you extend a scene in both horizontal and vertical video ...

At Adobe Max 2025 in London, England today ... Premiere Pro graduates its Firefly-based Generative Extend from beta, now outputting 4K and vertical formats natively. Media Intelligence, a cloud ...

Another year, another Adobe MAX, and another 100 plus new features released across Adobe‘s Creative Cloud apps. Adobe also announced a brand new generative video model, Adobe Firefly Video ...