How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Not all reactions to the not-so-new logo were negative. Some design and marketing websites, for instance, called it a welcome "glow-up" while noting it wouldn't make sense for Walmart to ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...