No one was really thinking about Adidas. At least, not in the way we do now. But that all changed for two reasons: Kanye West and the Ultra Boost.

Along with the upper, buyers will be able to swap out colors of the outsole, tongue tag, and laces. For those in NYC, the shoes will be available on Saturday, March 25, for $220.

Amm's quote is a reference to Adidas' pledge from 2016 to make one million pairs of Ultra Boosts in 2017 using ocean plastic. These sneakers are already listed now via Adidas' site here.