Adidas has found a technology it can hang its hat—or shoes—on with Boost. By upgrading Energy Boost to Ultra Boost, Adidas has opened up more energy return within the same size sole.

In September, the NCAA x Adidas Ultra Boost 1.0 collection was released for $200 in adult sizes. Now the shoes are being sold for $140 in adult sizes on the Adidas website.

As it turns out, the adidas Ultra Boost truly was on another level. I was fortunate enough to get a pair of the lead colorway—in black and purple—from adidas during NYC All-Star Week last year ...

But the original low top iteration of the Ultra Boost retails at a hefty $180, in the upper price echelons of performance running shoes and certainly closer to luxury sneaker pricing than casual.

Reusing an average of 11 plastic bottles per pair, the Ultra Boost Parley, Parley Ultra Boost X and the Ultra Boost Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers ...

1. by Brendan Dunne It's not 2016 yet, but that hasn't stopped adidas from releasing the adidas Ultra Boost 2016, a model that builds on the success of the celebrated Ultra Boost running sneaker ...

The Adidas Ultraboost 1.0 Fortnite Shoes are just $145 right now, 25% less than their standard $180 asking price, with the code SPRING.

The Adidas Ultraboost 5X Running Shoes are on sale for as low as $72 right now, up to a 60% discount from their normal price of $180. This shoe is the latest evolution of the vaunted Ultraboost ...

No one was really thinking about Adidas. At least, not in the way we do now. But that all changed for two reasons: Kanye West and the Ultra Boost.

Responsive BOOST cushioning and a soft and flexible textile upper combine for extra comfort." By the way, Woot is also selling Adidas Men's Ultraboost 22 Shoes for only $80.

The Adidas Ultraboost 5X Running Shoes are on sale for as low as $72 right now, up to a 60% discount from their normal price of $180. This shoe is the latest evolution of the vaunted Ultraboost ...

If you're looking for a new pair of running shoes, this sale is a must-shop—one of Adidas' most well-cushioned runners is now up to 60% off, and shoppers are raving about them.