Ye designed the Yeezy line in a partnership with Adidas that began in 2015 with the Boost 750 shoe. Since his antisemitic comments, the singer has been dropped by several other brands he partnered ...

Adidas reported $441 million in lost sales at the start of 2023, the company announced this month. Net sales declined 1% in the first quarter, to 5.27 billion euros, the company said.

Adidas’ divorce from Kanye West could cost the company more than $1.3 billion in revenue after it cut ties with the rapper in the wake of his anti-Semitic remarks, the Germany-based sports ...

Dive Brief: As brands dive deeper into virtual goods, Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open ...