Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus ... social media platforms offer a range of targeting options ...

Wolves fans have noticed a new symbol on Anthony Edwards' wrist this season, one that continues to hold extra-special meaning ...

Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the past decade.

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.