“[But] I didn’t know all this was going to happen.” That growth can be linked in part to Adidas’ introduction of its Boost midsole technology in 2013. Designed in conjunction with German ...

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But Adidas also owes much of its recent success to a white foam sole called Boost, which set a new standard in comfort and cool in the sneaker market. (So much so that we've started referring to ...

That all changed in 2013 when adidas unveiled to the world its most ambitious technology — Boost. adidas had promised Boost was a revolutionary cushioning tech that delivered the highest energy ...

adidas sent shockwaves through the world of running shoes — and, shortly thereafter, the world of casual shoes thanks to a bit of help from then-partner Ye — with the release of the UltraBOOST ...

Or, to be precise, the new Yeezy Boost 350 V2 in “Black Static,” designed by cultural omnivore Kanye West in collaboration with sportswear giant Adidas. For those outside of sneaker culture ...

Adidas will rerelease the original Adidas Ultraboost for the shoe’s 10th anniversary. Adidas But of course, with Boost being the shoe’s namesake attribute, that bulging, pockmarked midsole remains the ...

Before it was a brand, the shoe originally had a different name–The Adidas “Energy Boost.” Released in 2013, the Energy Boost was a vehicle for launching Adidas’ Boost foam, a ...

Enter BOOST technology. Resting on the foundation of its innovative cushioning material, adidas along with BASF, the world’s leading chemical company, designed an ambitious midsole system that ...

This reworked tech was designed to work in tandem with the latest Light Boost composition, promoting a better energy return for the most efficient running experience possible. The Adidas Ultraboost ...

The secret? Adidas’s legendary BOOST midsole cushioning. The Primeknit upper gives your feet a snug, sock-like fit, while the responsive energy return will have you looking for excuses to get ...