This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Businesses on a tight marketing budget must find creative and ... is a cost-effective lead generation strategy. By building groups and using laser targeting, AI optimizes ad spending, ensuring ...

The release of OpenAI’s new ChatGPT 4o image generation ... and ad variations to landing pages and email templates, the tool ensures cohesive style and messaging throughout your campaign.

Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.

On Wednesday, May 21, DDB Worldwide chairman emeritus Keith Reinhard was inducted into the 2025 AMA New York Marketing Hall ...

Developed in collaboration with AI-led creative partners The TopScout and Crushed Studios, the campaign film features a ...

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuckerberg ...