Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

New campaign, DermiCool Warriors, reimagines the iconic Dermicool jingle “Aaya Mausam Thande Thande Dermicool Ka” with a ...

This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

Campaign Middle East offers government clients, brand-side marketers and creative agency leaders the opportunity to vent ...

Created in just 30 days by Wondrlab, TopScout, and Crushed Studios, the 30-second film leans heavily into generative AI ...

Discover proven tactics to generate more B2B leads for your radio station, including finding a way for your clients to do ...

In 30 days, the campaign was brought to life by ad agency Wondrlab, TopScout and Crushed Studios (AI Partners) in the form of the film “Dermicool Warriors” ...

The tech giant’s Abuela-Approved AI campaign was created with Boden to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S.

Google introduces AI Max for Search, expanding query reach, adaptive creative ... URL expansion at the campaign level, and opt out of search term matching at the ad group level.

Aarki, today announced the launch of Encore, a next-generation machine learning platform built to deliver full-funnel growth and performance for mobile marketers navigating today's privacy-first ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

This year, Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how ...