Michelob ULTRA's pickleball playbook In 2024, USA Pickleball, the sport's governing body in the U.S., heralded the game as America's fastest growing sport for the fourth consecutive year.

Watch Michelob Ultra pickleball commercial. Here's the full 60-second Michelob Ultra ad set to run during Super Bowl 59, ...

Competition, with the prize of an ULTRA, is the name of the Anheuser-Busch brand's latest game. In "The ULTRA Hustle," Dafoe and O'Hara hustle unsuspecting pickleball players for the low-calorie beer.

Watch Michelob Ultra pickleball commercial. Here's the full 60-second Michelob Ultra ad set to run during Super Bowl 59, which portrays Willem Dafoe and Catherine O'Hara as shockingly viable ...

The commercial played near the beginning of the game, at around 4:10 p.m., with about four minutes left in the first quarter.

The commercial is part of Michelob Ultra's new "Play For An ULTRA" campaign, which celebrates competitive spirit in everyday athletics.

Last year, Michelob Ultra’s Big Game commercial saw Jason Sudeikis, Lionel Messi, and Dan Marino compete in a beach soccer match. Super Bowl LIX will be held on Sunday, Feb. 9, at the Caesars ...

The three stars prepare to face off in "the greatest show on sand" in a teaser for Michelob Ultra’s Super Bowl 2024 commercial.

In an exclusive teaser of Michelob Ultra’s Super Bowl 2024 commercial, shared first with PEOPLE, the three stars meet to show off their talents on a sandy field. The clip shows Sudeikis, 48, on ...

Willem Dafoe is back in the Super Bowl. No, the Kansas City Chiefs haven't signed the Appleton native to back up Travis Kelce (or to give him acting tips). The four-time Oscar nominee is in what's ...

Watch Michelob Ultra pickleball commercial. Here's the full 60-second Michelob Ultra ad set to run during Super Bowl 59, which portrays Willem Dafoe and Catherine O'Hara as shockingly viable ...