To positively influence purchase decisions, sustainability labels must convey a clear signal rather than remain abstract.

Emerging brands often skip the logo altogether and rely solely on type-based branding. This strategic choice shows that legibility and clarity matter more than an abstract mark.

The logo, as shown above, is still purple and has the classic exclamation mark, but has a new typeface. The new version of the logo was apparently the best of 29 other options; the company ...

Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark.