One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns ... LinkedIn ...

On average, about 4.52% of an influencer's LinkedIn posts (based on ... With a strong track record in both B2C and B2B verticals, The Influencer Marketing Factory is a trusted partner for brands ...

This initiative will allow advertisers to strategically align their video ads with editorial ... director of LinkedIn Marketing Solutions in India, said, "B2B buyers today are seeking authentic ...

LinkedIn has expanded its wire program called BrandLink. This expansion will allow advertisers to align their brands with editorial content from trusted publishers and creator voices. With this ...

With 97% of B2B marketers already using it for their own content marketing efforts, what does the introduction of LinkedIn's own version of Stories mean? The concept of "stories" was first rolled out ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing ... ads form stronger associations between a ...

LinkedIn will begin sharing advertising revenue with creators for the first time, as video content boosts the amount of time people spend on the site. While influencers like MrBeast and PewDiePie ...