Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...

An ad for YouTube TV's 24/7 "Zen" channel, which was created in 2024 after the pay-TV service's "Enjoy the Zen" interstitials developed a devoted following. YouTube TV In just eight years ...

In the first quarter of 2025, 72.4% of all total day TV viewing (linear TV and streaming) was on ad-supported platforms -- with 27.6% on ad-free platforms, Nielsen says. Breaking this down further ...

Nielsen has expanded its TV viewership measurement reports for broadcast, cable and streaming with the launch of the Ad-Supported Gauge. The new insights, which are being released on a quarterly ...

The technology will be used to inform ads shown on LG smart TVs’ home screens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use ...

Moffett Nathanson said an economic downturn could reduce ad spending in 2025 by $45 billion, with online advertising losing $29 billion and TV down $12 billion. In 2024, Moffett Nathanson pegged ...

Last year, AbbVie’s Skyrizi and Rinvoq were practically unshakeable atop the monthly TV drug ad spending rankings, ultimately leading the pair of immunology meds to take the full-year title for ...

State Superintendent Jill Underly attacks her opponent, Brittany Kinser in a TV ad about a teacher charged with sexually assaulting a child at a Milwaukee charter school Kinser ran. Kinser and the ...

The tech billionaire has been leading DOGE's effort to slash federal spending. Billionaire Elon Musk's political action committee, America PAC, has placed its first-ever nationwide TV ad, a $1 ...

Tempe-based space startup Solestial Inc. was featured in a Google Super Bowl LIX TV ad, according to a release from the company. The solar technology firm is part of Google’s “50 States ...

Given that data about Mahomes, it won't be surprising that the NFL team with the most accumulated TV ad spots was the Kansas City Chiefs. In fact, Mahomes — by himself — was in more TV ad ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.