TV companies like Disney and Paramount will try to reclaim the spotlight with tech and sports. But ad buyers want flexibility amid economic uncertainty, which benefits platforms like YouTube.

An ad for YouTube TV's 24/7 "Zen" channel, which was created in 2024 after the pay-TV service's "Enjoy the Zen" interstitials developed a devoted following. YouTube TV In just eight years ...

Television’s glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms.

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during ... and blogger Evan Shapiro to reframe how the ad industry thinks about the medium. While the table ...

As part of his reelection bid, New York City Public Advocate Jumaane Williams is releasing his first TV commercial Wednesday morning with a $250,000 ad buy, his campaign exclusively told City & State.

Fifty years later, Stringer is releasing his first TV ad of his New York City mayoral campaign. Entitled “Hustle,” the message is that he’s a real New Yorker with the energy to “get our ...

The $400,000 ad buy includes purchases on network and cable television, radio and digital platforms, according to a news release. It makes him the first person to launch TV ads in Iowa's ...

Pete Buttigieg's 2028 ambitions may be undermined by new Biden book This Midwestern City Was Just Named the Most Affordable Lake-front Destination in the U.S. Devastating tornado hits St. Louis ...

The dynamics have surfaced in early negotiations tied to the industry’s annual “upfront” ad-sales market, when U.S. TV companies try to sell the bulk of their commercial inventory ahead of ...

collected TV-star autographs and met up with TV ad-sales executives and media buyers from their current agency of record. Upfront Week once played out over four days, but has recently been scaled ...

You may like Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP Magnite, Amazon Publisher Services Extend Streaming TV Collaboration Premion Expands Omnichannel ...