AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Back in 2019, AMC issued a strongly worded press release rejecting National CineMedia's proposal to place ads right before the start of a movie - despite Regal and Cinemark adopting the practice.