However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the team was yet to decide on its name and logo, it shared one design to ...

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

An abrupt logo change that goes beyond a mere update or glow-up and introduces a new symbol created from whole cloth is quite rare among established companies. It often signals one of two things.

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.