Amazon leaned into the advertising ... enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created ...

Imagine watching “The Summer I Turned Pretty” – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – on Prime Video and ... Advertisers can also create AI-generated ...

The cash injection was part of a plan to expand internationally. Azzani, a 20-year industry veteran, led Prime Video between ...

One recent evening on the Eastside of Los Angeles, a couple hundred people gathered in a cavernous old soundstage to ...

The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.

From the "Lord of the Rings" trilogy to "Legally Blonde," here are the best movies streaming on Amazon Prime Video in May ...

Amazon on Monday said its Prime Video streaming service with ads reaches ... artificial intelligence-generated ad messaging, where AI is used to analyze what a customer is viewing and surfaces ...

Chris Wilson, Head of Amazon Ads’ Brand Innovation Lab, Australia, Middle East and North Africa, led the team who delivered ...