Meta expands ad suite with Value Optimisation, Incremental Attribution, and Value Rules to drive profit-based RoAS and ...

Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This ...

Zepto informed sellers that it has proactively launched ad campaigns for them to help “maximize reach and performance.” ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

When it comes to advertising, Shark Tank investor Kevin O’Leary shared that he believes results come from experimentation.

Taboola's President discusses how geopolitical tensions are driving advertisers towards performance advertising companies ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Microsoft is facing criticism for its latest ad promoting the upgrade from Windows 10 to Windows 11, as the end-of-support ...

Integral Ad Science announced the appointment of Alpana Wegner as Chief Financial Officer, effective June 10, 2025. Wegner, who has over 25 years of financial lea ...

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance ...