Himalaya Wellness is shifting its marketing strategy to digital-first, with over 60% of its personal care budget now online.

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

If you’re new to marketing, it’s important to understand the basics. That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion.

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Discover why HubSpot's multi-hub CRM platform, AI-driven innovation, and strong growth potential position it as a top choice ...

A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...

Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing strategy. Influencers hold a key power that is a fundamental ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.