May 24—When you drink it, it's hard to taste the ingredients of what made Rainier Brewing Company one of the Pacific Northwest's most recognizable brands. It took grandiose costumes, extravagant ...

But before Johnson thought up the series, Rainier beer gained recognition by the commercials. The iconic ads were made by a trailblazing marketing agency, Heckler and Associates.

For decades, Rainier Beer commercials captivated audiences through its Northwest spirit and eclectic style, and it owes its success to this small local advertising firm.

It was a comedy deal that spoofed commercials. I think we were sitting around with a few beers, if I’m not mistaken. We started making fun of commercials we saw, like Rainier ones,” he said.

Thus, many cases of Rainier surely made their way north in the years directly after its creation. However, both beer and Alaska took off in the wake of the Klondike gold rush.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Beer Actor from Oregon TV history who played trooper in Blitz-Weinhard beer commercials dies at 95 Updated: Sep. 19, 2023, 3:27 p.m. | Published: Sep. 18, 2023, 6:34 p.m.

These are just a few sights from the documentary, “Rainier: A Beer Odyssey,” which showcases the legendary commercials of Seattle’s beloved Rainier Brewery that ran from 1974 to 1987.

Taking audiences back decades into history and condensing hours of footage into a single feature, “ Rainier: A Beer Odyssey ” isn’t just for lovers of the Seattle-founded brewing company ...

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.

Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.