News

Connaught Plaza Restaurants is stepping up marketing efforts and menu offerings along with a new celebrity campaign to boost ...
There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and ...
Sparsh Pearl has announced the onboarding of Bollywood star Saif Ali Khan as its brand ambassador. This partnership is aimed ...
Here's a round-up of campaigns within luxury category from the region this past year, featuring work from Jumeirah, Raffles ...
Key Takeaways GTA 6’s absence from Xbox Store fuels speculation of a PlayStation exclusive deal for the May 2026 ...
With aligned processes and customer touchpoints, you can gain a more accurate picture of what’s working (and what’s not) ...
Intent Amplify® leads 2025's digital marketing landscape with AI-driven, full-funnel B2B strategies, outperforming rivals ...
Most organizations struggle to make AI useful. Here's how data fragmentation, outdated platforms, and unstructured ...
TBWA Australia, part of Omnicom Group, and WPP’s recently rebranded media arm WPP Media are among the holdco agencies ...
Salesforce will be integrated with Zulekha Health Group’s enterprise resource planning, ERP and electronic medical record, ...
Her acclaimed debut, Past is Forward, reimagines India’s ecological legacy as a blueprint for sustainability, while her award ...