It’s Super Bowl Sunday and you turn on the TV to ... marketing expert and author of Gamechangers and Rainmakers: How Sport Became Big Business – in an interview with CNN Sport.

The Vince Lombardi Trophy is the prize every NFL team is after every season The NFL Super Bowl is the biggest game in American sport and one of the biggest events on the planet. Every year 32 ...

The National Football League will stencil the phrase “Choose Love” in the back of the end zone at Caesars Superdome in New Orleans for Sunday’s Super Bowl LIX (59) game between the Kansas ...

Ferrari squad PONOS Racing made its first outing on Dunlop tires at Fuji Speedway as testing for SUPER GT’s GT300 field began ...

Liverpool opened up a nine-point lead in the Premier League title race as Mohamed Salah continued his sensational season with both goals in a 2-0 win at Bournemouth on Saturday. Arne Slot's side ...

He is again using America's biggest game as a vehicle to do it. As he did last year, Kraft is releasing a Super Bowl ad from his Foundation to Combat Antisemitism. This one is called: "No Reason ...

SuperSport United will renew their rivalry with in-form Mamelodi Sundowns in Wednesday's Tshwane Derby clash in the Betway Premiership at the Lucas Moripe Stadium. Matsatsantsa stretched their ...

Manchester Originals have become the second Hundred franchise to partner with an Indian Premier League team after Lancashire agreed a deal with Lucknow Super Giants. RPSG group, owners of the ...

On Sunday he gets the chance to cap it all with a Super Bowl win when his Philadelphia Eagles take on the Kansas City Chiefs in New Orleans. Barkley's brilliance this season has also shaken up the ...

Jalen Hurts kept his response brutally honest when asked a bizarre question ahead of the Eagles' Super Bowl showdown against the Chiefs in New Orleans. During a press conference on Monday ...

The new Women's Super League marks the start of a new era for reigning champions Chelsea, with long-serving boss Emma Hayes having departed in summer to start a new adventure with the USA Women's ...

Follow all the build-up as Super Bowl LIX takes centre-stage this Sunday and the Kansas City Chiefs eye glory for a third straight year. Last season, the Chiefs became the first team to win back ...